May 8, 2012
WFFC Unveils New Brand Identity and Tagline in Honor of its 30th Anniversary
Neptune, NJ – Women in Flavor & Fragrance Commerce (WFFC), founded in 1982, is celebrating 30 years of commitment to the professional development of women in the fragrance and flavor industry. Through our networking and educational programs such as our annual Open Dinner, Woman of the Year Dinner, Technical Seminar, Golf Outing, On Trend Excursion and Mini-series events, we have been supporting women in our industry for three decades. In honor of this momentous occasion, WFFC is unveiling a new, contemporary brand identity and tagline. The new tagline “Educating, Engaging, Empowering” symbolizes the WFFC’s ongoing mission.
“The organization hopes to attract new members through its growing chapters in New Jersey, New York, Cincinnati, the UK, as well as the soon-to-be Chicago chapter. Our new identity and tagline demonstrate our commitment to evolve and expand our reach. We are an organization devoted to our members. Through this initiative, we trust our ideas and vision will be translated into actions” says WFFC President Celine Roche.
According to FIORE, the logo is described as “modern motion.” It evokes a contemporary and sophisticated style while creating a feeling of lightness and movement. The icon consists of a floral shape made up of slices of fruit, which reflects the industries we serve. The icon is suspended just above the type to reinforce the feeling of progress in motion.” In support of the WFFC and the fragrance and flavor industry, FIORE InspirAgency, created the new brand identity in kind.
About the WFFC
The WFFC, Inc. was founded in 1982 by women employed in various capacities in the U.S. flavor and fragrance industry. This organization was borne out of a recognized need for a networking, education and support system for women in our industry. Our mission has been and remains to this day to provide a center of education, camaraderie, support and networking opportunities for women in our industry. Our membership encompasses women involved in sales, purchasing, customer service as well as technical careers.
FIORE InspirAgency specializes in strategic branding, marketing, promotions and communications expertise with a focus on high trending, multi-sensory, organic and natural, green, sustainable and emotionally-driven products and industries. FIORE’s 30 year history of success results from a disciplined approach to building brands, a sophisticated sense of style, and a business philosophy driven by passion, energy, efficiency and realism. www.fioreinspires.com