June 2015
Our Next Event

WFFC Recognition Awards Dinner
Wednesday, June 24, 2015
The Grove
692 Pompton Avenue
Cedar Grove, NJ 07009

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American Society of Perfumers: An Evening of Exploration

By Jeanine Pedersen, Takasago

On Thursday, April 9th, 2015 the American Society of Perfumers (ASP) hosted "An Evening of Exploration, Orchid Mystique" at the New York Botanical Gardens in the Bronx. Women in Flavor & Fragrance Commerce was pleased to have the opportunity to partner with the ASP and showed their support through an Association Sponsorship. The elegant event began with a tour through the gorgeous setting of vibrantly colored orchids of all sizes and textures and intermingled amongst the exhibits were beautiful poetic writings. After the tour, attendees were welcomed by Christopher Dilenno, President of the ASP to partake in appetizers and cocktails. Five vignettes were displayed for attendees to visit and converse with industry experts. Each vignette offered a personal take on a chosen orchid variety and guests learned about inspirational ingredients and the creative process. The interactive event was colorful and innovative. WFFC is thankful for this partnership and looks forward to future collaborations with the ASP.

Laelia Hybrid
Miltoniopsis Hybrid
Phalaenopsis Hybrid
Phalaenopsis Hybrid
Photos courtesy of Kent Lombard, Takasago

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