WFFC Chicago Presents: Let the Good Times Roll AGAIN!

Please join us for our first in-person event in 2021 for the WFFC Chicago Chapter. “Let the Good Times Roll AGAIN” at Topgolf in Schaumburg on Wednesday, August 18th for an evening of dinner, golf and a virtual live presentation given by – Amy Marks-McGee from TRENDINCITE. Her topic: “From Watermelon to Mushrooms: 3 On-Trend Ingredients Inspiring Fragrance & Flavor Innovation”. Ingredients are the backbone of the fragrance & flavor industry. Watermelon, CBD, and Mushrooms are driving fragrance and flavor trends on both sides of the industry. Come explore the latest market activity and see what’s happening in food & beverage as well as beauty & personal care innovations.

Learning Objectives:
•   Introduce the audience to on-trend ingredients that crossover in both flavor and fragrance development
•   Create trend awareness through interesting examples of food & beverage and beauty & personal care innovations
•  Help inspire new product ideas

We will also get to taste and smell some trending and fun market samples. We are looking forward to “seeing” your friendly faces “in person”. Space is Limited!

Guest Speaker
Amy Marks-McGee
Trendincite

Amy Marks-McGee is an award-winning creative marketing professional with over twenty five years of success within the fragrance and flavor industry. Her work experience includes fine fragrance, air care, and personal care marketing for three leading fragrance houses.

A writer and public speaker, she writes the Forward Thinking column in Perfumer & Flavorist magazine and contributes articles to industry specific trade publications.

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