WFFC Chicago Presents: What’s LOVE got to do with it?

With Valentine’s Day right around the corner, join us as we explore how love influences our mood, preferences and ultimately our purchasing decisions. A foundational understanding of consumer need-states – albeit self-care, nostalgia or excitement – helps define a picture of which products consumers will gravitate towards. However, what if you paired that knowledge with the memory-inducing scents of the season? The olfactive experience is powerful, and layering them together can help ‘sniff’ out a winning formula.
Consumer and sensory experts, Erin Inventor and Karen Graves will navigate us through this love triangle.

Guest Speakers
Erin Inventor
Consumer & Market Insights Manager
Synergy Flavors

Karen Graves
Senior Director Sensory & Consumer Sciences
Bell Flavors & Fragrances